Consumer Health
Our Consumer Healthcare business combines science and consumer insights to create innovative everyday healthcare products that consumers trust and experts recommend.
With the rise of information and access to technology, consumers are more educated and making more decisions about their health than ever before.
This is being fuelled by an emerging global middle class, rising healthcare costs and ageing populations.
Demand for consumer healthcare products is growing, particularly in emerging markets where consumers are seeking more affordable and accessible products.
Using our e commerce model in the US and Canada Enigma is accessing those consumers who have taken control of their health needs and have embraced a healthier lifestyle.
This is a growing sector and in the next 18 months Enigma will replicate the US model in Europe and South East Asia particularly focussing on the emerging middle class in the Indian sub continent.
An increased portfolio and new product areas (as seen in the nutritional meal replacement drinks and energy boosting drinks) will further fuel Enigmas growth in this area.